Evaluating the attractiveness of a unicorn
The promising potential of unicorns attracts investors from all parts of the globe. The resulting lack of market proximity through cultural and economic unfamiliarity favors the collaboration with experts possessing profound and direct market knowledge. After the market liberalized in Europe, an Asian (American?) investment company considered to invest into the resulting “rising star”. Caution – is the company just a temporary success story or do market prospects and business positioning promise sustainable value-growth in the long run?