SHELTER
FROM THE
STORM

Management SummaryStern Stewart Research // Volume 53

In spite of the shadow on the horizon cast by the economic situation and the ongoing euro crisis, there are still good investment opportunities for many companies. Owing mainly to the ongoing increases in demand in the emerging markets, there is a huge need for liquid funds. At the same time, the volatility of operational business and of the financial markets is draining liquid funds in the relevant investment time period.

In this difficult environment, cash management and safeguarding liquidity are increasingly focus areas for management. Prevailing strategic management control mechanisms often only inadequately consider the liquidity situation in terms of the actual management, and the medium- and longterm planning. Four steps have been found to incorporate effective cash management into the overarching management:

1. Create transparency as regards the liquidity situation and identify liquidity drivers 2. Integrate liquidity management and cash-flow forecast into the planning process 3. Actively manage core operational processes with a high liquidity impact 4. Apply liquidity management to make investment possible.

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Stern Stewart & Co. is the independent strategy boutique. With a truly entrepreneurial team of independent thinking personalities.
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Stefan Heppelmann

Stefan is an independent thinker and senior advisor mostly in transformation/ turnaround situations. Combining deep financial know-how as a CFA charterholder with two decades of consulting experience he often has the one inspirational idea. Discussing key themes of the executive agenda, he shows his entrepreneurial mindset with great personal involvement. Stefan is a true entrepreneur outside the office as well, managing his own agricultural venture in France and supporting Wend Puiré, an apiculture non-profit organization in Burkina Faso.

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Dr. Tobias Braun