Management SummaryStern Stewart Research // Volume 64

Technological developments have led to an explosive increase in the amount of data in companies in recent years. Fully integrated system landscapes and networked platforms mean that internal data volumes are now reaching previously unknown dimensions. What is more, corporate decisions and product ideas can be further improved through external data, especially coming from social media. And the pressure to use these data is great, with the competitive advantage lying in learning more quickly than others.

The management has to be able to absorb more knowledge and work with varying mindsets. Information – i.e. related, interpreted data – can be used to create new business models, which change one-off orders into continuous relationships. Product business becomes integrated service business. The innovative potential increases enormously when analytics takes over the role of the nervous system in the company.

From a management point of view, Big Data is the promise of introducing more precision into the way the company is led, with a culture of analysis and of generating new management stimuli. After all, changing the decision-making culture can improve a company’s performance.



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Stefan Heppelmann

Stefan is an independent thinker and senior advisor mostly in transformation/ turnaround situations. Combining deep financial know-how as a CFA charterholder with two decades of consulting experience he often has the one inspirational idea. Discussing key themes of the executive agenda, he shows his entrepreneurial mindset with great personal involvement. Stefan is a true entrepreneur outside the office as well, managing his own agricultural venture in France and supporting Wend Puiré, an apiculture non-profit organization in Burkina Faso.

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Dimitri Belobokov

Dimitri advises clients across a range of manufacturing industries. Underlying his consulting work is one common theme: Bringing together process know-how and business sense to drive operational excellence at the same time as financial performance. Dimitri is an accomplished conductor of symphonic orchestras. As the founder of a trading house in post-communist Moscow, he is a non-executive director of one of the world's premier commodities traders.

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Peter Sprongl