In politics, the wrong questions dominate debates.
In business, endless benchmarking rarely solves core issues.
Real progress starts when we ask the questions that matter.
Is your organization asking the right ones?

By focusing on deep problem understanding, challenging assumptions, and prioritizing user needs, it helps organizations uncover root causes instead of defaulting to surface-level benchmarking. A human-centered approach, like eg. design thinking, ensures leadership engages with the core issues, driving meaningful change.

You need to break the cycle:
Don’t waste time asking the wrong questions.