Roberto Cingolani Leonardo
Benedikt Franke Munich Security Conference 
Ben Hodges General 
Klaus Hommels Lakestar 
Oleksandr Kamyshin Presidential Advisor Ukraine 
Sebastian Kurz Dream Security 
Tim Marshall Journalist 
Oleksandra Matviichuk Human Rights Activist 
Michael Schöllhorn Airbus Defence and Space 
Florian Seibel Quantum Systems 
Margherita Della Valle Vodafone 
Sven Weizenegger Bundeswehr 
Nadav Zafrir Check Point Software

Unfortunately, we are facing declining demand
with an overall unsatisfactory market situation.
Several large order cancelations… blablabla!

When things are going great, it’s about personal credit.
But when times get tough, it’s always the market’s fault.

Well, FUCK THAT!

Faster, louder and more offensive.
That’s what we need.
There’s nothing to lose, everything to gain.
Be radical in finding new growth areas!
Be aggressive in addressing new markets!
And shameless in exploiting new opportunities!

Become a business punk, or decline with the mass!

The perfect merger. It’s art.

Inspiration meets experience and craftsmanship.
Pieces and colors must come together.
While materials vary the recipe is the same: Vision. Tools.
And determination.

Overcome chaos, complexity and adversity.
Take the big picture to compose diversity into
much more than the sum of its parts.

To make it happen radically challenge the norms.
Don‘t be shy to eliminate irritations.
Finding the most value adding composition.

Your next merger – a true masterpiece!

When markets are eroding,
when restructuring measures
are hitting hard,
when all employees hear is “crisis,”
believing in future prosperity
becomes difficult.

The holy task? Keep the faith!
Yes, the CEO must be the main preacher,
but the belief unfolds on the shop floor,
in the canteen, at the coffee machine.

Restoring faith starts by fostering morale:
Yes, it’s tough, but who can make it happen if not us?
You need a comprehensive vision from top to bottom.
A clear plan. And more than twelve apostles...

Because only faith can move the mountains ahead!

Communism is stronger than ever.
It just moved. To large corporations.
Five-year plans.
Comittees far away from reality making decisions.
Well organized vanity fairs for self-promotion.
“Not-my-money” attitude everywhere, …

It’s time for a counter-revolution!
Tear down the hierarchies!
Bring decisions to the knowledgeable!
Promote humanocracy and entrepreneurship!

Making sure the invisible hand can unfold its magic, again.

When the hits are getting closer.
When all your manouvers do not bring the desired impact.
When your covenants are starting to crumble.
You are on a highway to the danger zone.

Nervous supervisory board members demand results.
The banks, the activist investors are only waiting to take over control.
Seldomly for the benefit of the company. You are at the crossroads.

Either you choose your wingman and proactively call the shots.
Jointly paving a promising path to the profitability zone.
Having your back covered while navigating the desires of your financers.
Or you become a passenger in your own business.

Whatever you do, make sure you choose ICEMAN!

John Bolton Ambassador
Ghida Fakhry Broadcast Journalist
Johannes P. Huth KKR
Sarena Lin Siemens Healthineers
Ehud Olmert Former Prime Minister Israel
Edi Rama Prime Minister Albania
Davide Serra Algebris
Dr. Jörg Stratmann Rolls-Royce Power Systems
Hung Tran Atlantic Council