STRI
KING
IM
PACT
To create a striking impact
For our clients and society at large.
With a truly entrepreneurial team of independent thinking personalities.
Stern Stewart & Co. is the independent strategy boutique.
Advising clients in strategy, transaction, performance and transformation.
Acting as entrepreneurs in our own industrial companies and ventures.
Taking responsibility as think tank and social entrepreneur.
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BUSINESS TALES
RAPUNZEL AND THE TALE OF THE SILENT TOWERS
Once upon a time, in a far-off kingdom, there stood many towers – tall, proud, and apart. R&D, Sales, Operations – each held its own magic. Sales won hearts, Operations kept the wheels turning, R&D dreamed in code. In one of them worked Rapunzel. Not a princess – just an employee. Bright, curious, full of ideas. Her hair as long and bright as her ambition to do things right. But the kingdom was under a quiet spell, cast by a cunning witch. She built the towers ever higher and sealed their doors. “Stay in your tower,” she whispered. “That is where you belong.” Voices fell silent, knowledge no longer flowed. Rapunzel’s ideas stayed hidden – unseen, unused, unshared.
Ready to become useless?
AI is already in the room. Yet in many companies it’s treated like
a suspicious stranger at the door. Departments keep their distance. Some feel threatened. Others quietly hope it will pass – because nobody wants to automate themselves out of relevance.
But here is the ugly twist: the real risk isn’t AI replacing people. It’s people who refuse AI being replaced by people who don’t. If AI-first isn’t lived across the organization, the “evolution” runs backwards – towards busywork, fear, and learned helplessness.
This must become a board-level cause. Not as a policing machine, but as a momentum engine: pragmatic governance, clear use cases, hands-on training, internal exchange platforms, shared goals – and every employee invited to play. Make AI a habit, not a headline.
Make yourself useless – rather fast.
WE KNOW WHAT YOU DID…
Last summer…Your suppliers’ horror show.
No visibility, complexity, dependency. Cornered and exploited.
What a nightmare!
We swore. Never talk about it again. But now it’s time to flip the script.
Spend dissected in seconds. Margins stand trial. Contract risks laid bare.
Turn on the light and the horror disappears!
FULL HOUSE
A poker round met in your warehouses. Supply chain uncertainty,
geopolitics and recession played their game.
You did everything to serve your customers. Congratulations, you have
a “FULL HOUSE” now!
But unfortunately … recession and inflation join and go all in! Just a full
house is not a winning hand anymore. What you need is the right stock
at the right time at the right place.
You have to change the rules to win: Utilize deep analytics to challenge
your team. Take your parameters and processes to the next level. Break
functional silos. And discipline suppliers and even customers with best-
in-class negotiations.
Use the ace up your sleeve and cash out now!
Punk is back!
Unfortunately, we are facing declining demand
with an overall unsatisfactory market situation.
Several large order cancelations… blablabla!
When things are going great, it’s about personal credit.
But when times get tough, it’s always the market’s fault.
Well, FUCK THAT!
Faster, louder and more offensive.
That’s what we need.
There’s nothing to lose, everything to gain.
Be radical in finding new growth areas!
Be aggressive in addressing new markets!
And shameless in exploiting new opportunities!
Become a business punk, or decline with the mass!
Welcome to our truly entrepreneurial team of independent thinking personalities
Entre
PRE
NEUR
SHIP
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Periodical 33
We Didn't Start the Fire
Bill Anderson Bayer
Martin Babilas ALTANA
Thierry Bernard QIAGEN
Anne-Laure de Chammard Siemens Energy
Nora Fehlbaum Vitra
Markus Forschner Robert Bosch
Kevin Heng Ludwig Maximilian University
Laura Rudas Palantir
Wolfram Senger-Weiss Gebrüder Weiss
Marc Spieker E.ON
Jesko von Stechow Westfalen
Carissa Véliz University of Oxford
Axel Wachholz Phoenix Contact
Stefan Wintels KfW Bankengruppe
Insights
Between long-term DNA and short-term shock-waves
By Axel Wachholz, Group CFO, Phoenix Contact
Monday. Board Meeting with open end. Times are tough, so is competition. We are a German multi-billion tech company, 80% of
our revenue is non-German, we are family-owned since 1923 with a strong culture and entrepreneurial mindset. Our board meetings should be about global markets, customer requirements, product innovations, strategic capital allocation, organizational efficiency, and digitalization. But they are not.
Insights
Goods always find a way
By Wolfram Senger-Weiss, CEO, Gebrüder Weiss
If you run a logistics company that is more than 500 years old, you develop a certain perspective on disruption. You learn that the world was never truly stable. Stability is often just a temporary illusion created by periods of relative prosperity and peace. Trade routes have always shifted. Borders have changed. Wars have interrupted markets. Political systems have risen and disappeared. Yet goods kept moving.
Insights
The numbers nobody dares to name
By Jesko von Stechow, CFO, Westfalen
In July 2004, Jürgen Trittin, Germany’s Federal Environment Minister,
promised that renewable energy would cost the average household no more than one euro a month – “as much as one scoop of ice cream.” It was wrong – not by a little, but by an order of magnitude. The gap between that promise and what households actually came to pay is a parable about what happens when a country governs its ambitions but not its costs.
Periodical 32
Running Up That Hill
Tobias Braun BENTELER
Justin Feinstein MauiCalm.org
Andreas Gorbach Daimler Truck
Toralf Haag Aurubis
Xiaodi Hou Bot Auto
Matthew Kaminski Journalist
Stefan Oelrich Bayer
Michael Sen Fresenius
Martin Sorrell S4 Capital
Jochen Weyrauch Dürr
Amos Yadlin MIND Israel
Patrick Zhong M31 Capital
Periodical 31
Guarding Europe – The New Age of Defense
Roberto Cingolani Leonardo
Benedikt Franke Munich Security Conference
Ben Hodges General
Klaus Hommels Lakestar
Oleksandr Kamyshin Presidential Advisor Ukraine
Sebastian Kurz Dream Security
Tim Marshall Journalist
Oleksandra Matviichuk Human Rights Activist
Michael Schöllhorn Airbus Defence and Space
Florian Seibel Quantum Systems
Margherita Della Valle Vodafone
Sven Weizenegger Bundeswehr
Nadav Zafrir Check Point Software
Insights
Will We Miss The Boat Again?
By Cedrik Neike, Member of the Managing
Board and CEO Digital Industries, Siemens
“I don’t think we’ve even seen the tip of
the iceberg. I think the potential of what
[it] will do to society (…) is unimaginable.
I think we’re (…) on the cusp of
something exhilarating and terrifying.”
A prediction that is both promising and
threatening.
Periodical 30
Livin' on a Prayer
Kiana Aran University of California San Diego
Tessa Charlesworth Kellogg School of Management
Valerie Diele-Braun IMCD
Avi Loeb Harvard University
Lucia Morselli Pininfarina
Cedrik Neike Siemens
Victoria Ossadnik E.ON
Sebastian C. Schulte Deutz
Mark Wiedman BlackRock
Insights
October 7, 2023 - and Beyond
By Ehud Olmert,
Former Prime Minister Israel
The morning of Saturday, October 7th,
2023 was not supposed to be of
any special significance in the life of
Israel. It was a Jewish holiday,
celebrated in a traditional manner by
many observant Jews, and also those
more secular who do not observe
regularly Jewish tradition. It turned
out to be different than any Saturday
in the modern history of Israel.
Insights
From Ashby’s Law to High Impact Innovation
By Belén Garijo
Chair of the Executive Board & CEO
Merck
Why we need a different mindset to
take science and technology from
incremental to groundbreaking change.