RULES ARE
MADE
TO BE
BROKEN
“The biggest risk is not taking any risk”
Sound familiar? There are many more quotes like these. And they all come down to the same conclusion: There is always plenty of opportunity in the market for those who dare to roll up their sleeves, get to work and take risk when others hesitate.
Siteco - a leading manufacturer of lighting solutions
The challenge
- High electricity prices
- Rising interest rates
- Investment stops
- Drop in new constructions
- Shortage of qualified installation technicians
BREAK THE RULES!
The approach
Kick-start transformation from a traditional manufacturer
to becoming a full-service provider.
In it to win it... Success Factors
Break with old truths
In the lighting market you must go through the wholesalers to win?
Fuck that!
Break with industry standards related to distribution.
Build-up of direct Sales force to communicate unique value proposition and win customers in a commodity market
Faster, louder and more offensive
The lighting industry is a boring B2B sector?
Not anymore!
Generate attention through aggressive and unorthodox marketing campaigns.
Gain an edge over competition through 360-degree Sales team coaching.
Be bold and take risks
You must get to the top of the mast to fix the light.
Fuck that!
Get the dam mast down to you.
Every year a little bit better?
Not enough!
Expansion of value chain positioning from manufacturing to service to capture additional market potentials.
Transition from new build to renovation through an elevated offering in customization and service
PUNK IS NOT DEAD. NEITHER IS LIGHTING.
The result
Leveraging a temporary market downturn to completely re-position for future growth.
- Attracting key talent
- Moving closer to the customer
- Strategic re-positioning to capture higher-margin segments
ARE YOU RADICAL ENOUGH?
Are you just surviving — or are you a rebel, ready to break the rules and blaze new trails to success?
The market won’t make it easy.
But who cares?
Be a business punk.