MASTER
THE
FADE
YOU SEE THE SUN SET.......but what to do about it?
Demand is fading. Margins are shrinking.
Time to exit? Not always.
Sunset business models can become powerful cash engines.
CHOOSE YOUR PATH
Halogen bulbs, classic gearboxes, or natural gas—doesn’t matter.
If an industry is dying, you must know if one of your business units is affected.
Only with a very clear view on your portfolio, phase out or harvest your sunset opportunity.
CALCULATE THE ODDS
Financial contribution
- Projected Free Cash Flow over next 3–5 years
- Capital intensity and cash conversion
- Payback on any required investments
Competitive position
- Relative market share and pricing power
- Differentiation vs. competitors
- Entry barriers and IP or tech advantages
Stategic fit
- Role in broader portfolio or ecosystem
- Synergies with core businesses
- Relevance for long-term vision (e.g. digital, sustainability, regional exposure)
Operational efficiency
- Cost structure flexibility (fixed vs. variable)
- Improvement levers (automation, sourcing, consolidation)
- Time and effort to stabilize operations or scale
Wind-down options
- Restructuring cost and complexity
- Workforce and legal constraints
- Realistic divestment
MANAGE YOUR
PORTFOLIO &
SLASH FIXED COSTS
In a dying market, every euro must be ruthlessly allocated to product groups that generate cash flow, maintain operational flexibility, and deliver maximum return with minimal risk—enabling you to outlast competitors who waste resources.
Systematically strip down your cost base, renegotiate contracts, and optimize operations to create an ultra-lean structure that can survive volatile demands and keep your business profitable until the very end
LET THE SUNSET FUND YOUR SUNRISE...
In dying markets, time kills value.
Act now to make the most out of it.