MASTER YOUR NEGOTIATIONSPreparation is key!

Be frank, you negotiate all the time. Everywhere. From small- to largescale. You negotiate bed-time with your kids. You dispute price increases with your key customers and suppliers. You renegotiate the strategic plan with your supervisory board.

But power dynamics limit your moves. Lack of information clouds your view. Personality differences lead to a dead end. And it’s not a short-term game. Success one year can become a heavy defeat the next one. How can you possibly achieve outstanding long-term results?

It’s all about preparation. Profile your counterpart. Understand what they want and need. Build your option space and create the playbook. Know how to twist their arm. Before applying the ultima ratio “the horse head”.

Because what you want: make an offer they can’t refuse!